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Increase Your Adsense Earnings - 9 Factors Influencing Your Adsense Revenues

In order to make the most profit out of Adsense, you should be aware of 9 factors that affect Adsense payout.

1. How much traffic your site gets
2. How many pages on your site host AdSense ads
3. What the click thru rate from each page is
4. What the value of each click is
5. How many ads appear on each page
6. Where these ads are located
7. What format these ads are in - size, location, layout and color scheme
8. Google's fractional pay out rate
9. How much of your site's traffic is from new as opposed to repeat visitors

To maximise your site's profits from AdSense you ideally should optimize all these factors. However, one is entirely out of your control: Google's fractional payout rate. This is the percentage of the revenue that Google earns from a click that it passes on to you. However I'm going to cover all the ones you can influence here for you.

1. Getting more site traffic
Getting more traffic is an art and a science. The best traffic is traffic that comes from search engines because it is free and because people who come to your site from a search engine are actively looking for things, they are not casually browsing around. They have a search mission in their head.

2. Increasing the number of pages that host AdSense ads
This is easy. You just paste the code that Google gives you to activate AdSense into all the pages you want. Google lets you use a range of different formats for ads and you don't need to use the same format on every page. In fact you can change the color scheme, shape and size of the ads on each page.

3. Increasing the click thru rate from your page
What you can't do is place big bold words around the ads saying "Click these ads to make me some money". In fact you are not allowed to say anything on your site that will actively encourage clicks. However, what you can do is write copy on your site that makes the products or services being advertised become more interesting to the reader.

4. Increasing the value per click (Read my previous post for more detail)
The way to do this is to increase the quantity and quality of information on your site related to products and services that are of high commercial value on the internet. This is not as simple as thinking, for example, that jewellery is a high ticket item, therefore you should write a page about jewellery because not that much jewellery is sold online. You really need to spot high profit items that sell well over the internet because these are things that advertisers will pay a lot to advertise. If they pay a lot to advertise, the likelihood is that any related AdSense ads will come with a high click through price. What you can and should do is think laterally about what topics are related to your site that have a commercial value. You run a site about bird-watching, then host some travel pages about how to get to bird-watchers' paradise on a far away Pacific Island. These will probably show travel ads which will give you a reasonably good pay out - and just as importantly they will be relevant to your visitor and so will enhance the overall experience he / she gets from your site, so they'll come back again.

5. Optimising how many ads appear on your page
Google now provides 6 different ad formats. One format allows you to post just a single ad on your site, one allows 5 ads and most allow 4 that read from right to left, or from top to bottom.
Guess what? If you choose the format that shows up 5 ads, you will probably get more clicks than if you show 1. It is not necessarily true, but it usually is.

6. Optimising the location of the ads
People tend to read from left to right and the eye is trained to do this early on in life (actually some people read the other way round but not English language readers.) They also read from top to bottom. This process lays emphasis on ads at the beginning and end of a page so don't place them in the middle, unless they blend them to look more or less like your written text. If your ads looks alike your text, readers tend not to put away their attention from the ads. In this case, it is more likely that they click on the ads either voluntarily or involuntarily.

7. Selecting the best format for these ads

With a range of formats available, your first decision is to see which format will fit best into your existing website design. Google lets you choose a vast range of color options.

8. How much of your site's traffic is from new as opposed to repeat visitors
People new to your site will be new to the ads on your site. Generally speaking, people often respond to ads once they've seen them a few times but if they don't at that stage, they probably never will. So your ideal traffic is people who visit your pages a few times. If your site gets endless repeat visitors you should expect your revenues to peak shortly after you implement AdSense and then decline over time - unless you take active steps to generate more traffic.