From my own experience and observation, most people tend not to click on ads if they know that it's an advertisement, even if they know they won't lose anything when they click. Therefore, in order to increase number of clicks, you have to modify your ads so visitors won't recognize them as ads. The trick is to blend your Adsense ads so that they look exactly like the written text in your article. Actually, I have already mentioned this in my previous post, but this post will break the trick down into more detail. Here is how it works...
1. Since it's not always possible to make your ads blend into your blog's background, it is recommended that you choose the white background for your blog, and then adjust your ads background to white color as well. In this case, white and white blend perfectly.
2. Some bloggers suggest that you place your ads higher up in order to attract your visitors' attention. Based on my experience, however, placing ads in between your posts works much better. That is because in that case visitors won't notice that ads are ads.
3. Even better, place the ads between the post and the post's title. To do this, write and publish a post without post title. Then, create another post with just the post title but without content/article. After you have finished, view your blog and see how amazing it is when you, yourself, don't recognize ads as ads!
P.S: In case you don't know how to place the ads between your posts, go to Layout --> Add Page Elements --> Edit Posts --> Place ads between posts.
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